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        <lastmod>2025-07-29</lastmod>
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            <video:title>Nicotine content and nicotine uptake</video:title>
            <video:description>&lt;p&gt;Anna Masser, Product Science at Swedish Match, presents nicotine content and uptake when cigarettes or nicotine pouches are used.&lt;/p&gt;</video:description>
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        <loc>https://video.pmiscience.com/unlocking-a-decade-of-tobacco</loc>
        <lastmod>2025-07-16</lastmod>
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            <video:title>Unlocking a decade of tobacco heating system post-market surveillance</video:title>
            <video:description>&lt;p&gt;Philip Morris International scientists Leanne Leroy, Darusz Peric, and Cam Tran Tuan present this video discussing a decade of safety insights from the Tobacco Heating System Safety Surveillance program.&lt;/p&gt;</video:description>
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        <loc>https://video.pmiscience.com/reasons-for-oral-nicotine-product</loc>
        <lastmod>2025-07-16</lastmod>
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            <video:title>Reasons for oral nicotine product use among adults who smoke or use smoke-free products in Germany – Results from the Barrier to Stopping smoking (BASS) survey</video:title>
            <video:description>&lt;p&gt;Alexander K Nussbaum, Head of Scientific and Medical Affairs at Philip Morris International (PMI) discusses the reasons for oral nicotine product use among adults who smoke or use smoke-free products in Germany.&lt;/p&gt;</video:description>
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            <video:tag>nicotine pouches</video:tag>
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    <url>
        <loc>https://video.pmiscience.com/barriers-to-stop-smoking-bass</loc>
        <lastmod>2025-07-16</lastmod>
        <video:video>
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            <video:title>Barriers to stop smoking (BASS): Results and insights from four years of empirical research in Germany</video:title>
            <video:description>&lt;p&gt;Christoph Neubert, Manager Scientific and Medical Affairs at Philip Morris International (PMI), discusses the barriers to stop smoking Germany.&lt;/p&gt;</video:description>
            <video:publication_date>2025-07-16T12:15:36+00:00</video:publication_date>
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    <url>
        <loc>https://video.pmiscience.com/misunderstanding-nicotine-delivery</loc>
        <lastmod>2025-06-20</lastmod>
        <video:video>
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            <video:title>Misunderstanding nicotine delivery: Discussion on nicotine pouches</video:title>
            <video:description>&lt;p&gt;Watch Carrie Wade and Gizelle Baker's discussion on nicotine pouches for GFN (Global Forum on Nicotine) 2025.&lt;/p&gt;</video:description>
            <video:publication_date>2025-06-19T10:25:20+00:00</video:publication_date>
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            <video:category>Conference presentations</video:category>
            <video:tag>nicotine pouches</video:tag>
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    </url>
    <url>
        <loc>https://video.pmiscience.com/science-driven-policies-the-key-to</loc>
        <lastmod>2025-09-24</lastmod>
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            <video:title>Science-Driven Policies: The key to better outcomes</video:title>
            <video:description>&lt;p&gt;Expert panelists discuss how the integration of science and research is paramount to crafting informed and effective public policy strategies around tobacco and nicotine.&lt;/p&gt;</video:description>
            <video:publication_date>2025-04-08T20:45:24+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1695</video:duration>
            <video:category>Open Science</video:category>
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    </url>
    <url>
        <loc>https://video.pmiscience.com/sharing-the-results-of-the-1</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
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            <video:thumbnail_loc>https://video.pmiscience.com/64968579/107103319/273b0a4b6a3f2cf737d343d91ccf25d6/small/sharing-the-results-of-the-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title> Sharing the results of the Abdominal Aortic Aneurysm study</video:title>
            <video:description>&lt;p&gt;Gizelle Baker, VP Global Scientific Engagement, PMI and Patrick Picavet, Chief Medical Officer, PMI share the results of a study  to evaluate the reduction of the Abdominal Aortic Aneurysm (AAA) annual growth rate in patients who switch from smoking cigarettes to using IQOS as compared to patients who continue to smoke cigarettes.&lt;/p&gt;</video:description>
            <video:publication_date>2024-11-28T16:58:34+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>867</video:duration>
            <video:category>Conference presentations</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/the-past-present-and-future-of</loc>
        <lastmod>2025-07-29</lastmod>
        <video:video>
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            <video:thumbnail_loc>https://video.pmiscience.com/64968567/106587839/7ef644b79429911e8f814a83948dffc6/small/the-past-present-and-future-of-thumbnail.jpg</video:thumbnail_loc>
            <video:title>The past, present, and future of smoke-free products</video:title>
            <video:description>&lt;p&gt;In this Open Science event, held on November 14, 2024, Philip Morris International (PMI) marked the 10-year anniversary of the commercial release of our leading heated tobacco product—the Tobacco Heating System (THS)—with an open discussion on how PMI’s business and culture has been transformed by our ambition to become a substantially smoke-free company by 2030.&lt;/p&gt;
</video:description>
            <video:publication_date>2024-11-20T10:14:30+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3709</video:duration>
            <video:category>Open Science</video:category>
            <video:tag>global</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/innovation-drives-progress-pmis</loc>
        <lastmod>2025-06-20</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=102249039</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968570/102249039/e479913561254b199625abb0a4d47853/video_medium/innovation-drives-progress-pmis-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968570/102249039/e479913561254b199625abb0a4d47853/small/innovation-drives-progress-pmis-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Innovation drives progress: PMI's smoke-free products evolution</video:title>
            <video:description>Discover how innovation can drive the development of products with significantly lower risk profiles than cigarettes, and the scientific evidence developed to date on the potential positive impact of these scientifically substantiated products on population harm reduction. In this Open Science event, we took a deep dive into this discussion with our panelists, focusing on the example of our Tobacco Heating System (THS).</video:description>
            <video:publication_date>2024-06-20T06:18:50+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3507</video:duration>
            <video:category>Open Science</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/omics-research-at-philip-morris</loc>
        <lastmod>2025-06-19</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=101757734</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968560/101757734/118ee07e685b1ad635ac736ca2a773db/video_medium/omics-research-at-philip-morris-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968560/101757734/118ee07e685b1ad635ac736ca2a773db/small/omics-research-at-philip-morris-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Omics Research at Philip Morris International</video:title>
            <video:description>&lt;p&gt;Learn how advanced techniques like proteomics and metabolomics study changes in our bodies due to external stimuli. Discover how this research aids in developing smoke-free products and contributes to harm reduction, offering better solutions for smokers.&lt;/p&gt;</video:description>
            <video:publication_date>2024-06-07T13:43:03+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>220</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/nonclinical-research-at-philip</loc>
        <lastmod>2025-06-19</lastmod>
        <video:video>
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            <video:thumbnail_loc>https://video.pmiscience.com/64968568/101757702/80cb09a4f3f3f15dcb933bcfa4702ba6/small/nonclinical-research-at-philip-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Nonclinical Research at Philip Morris International</video:title>
            <video:description>&lt;p&gt;Discover how systems biology and cytotoxicity testing are helping develop products with reduced toxicity profiles, aiming to lower exposure to harmful substances for a billion smokers worldwide. Explore the fascinating science behind how the human body adapts and reacts to various stimuli and toxic substances.&lt;/p&gt;</video:description>
            <video:publication_date>2024-06-07T13:42:19+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>138</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/clinical-research-at-philip-morris</loc>
        <lastmod>2025-06-24</lastmod>
        <video:video>
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            <video:thumbnail_loc>https://video.pmiscience.com/64968570/101757699/c62eef8b3c71b17fcf9177def19c1d49/small/clinical-research-at-philip-morris-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Clinical Research at Philip Morris International</video:title>
            <video:description>&lt;p&gt;Discover how PMI follows pharmaceutical industry standards to evaluate the effects and safety of smoke-free products. Learn about Good Clinical Practice (GCP) regulations, the importance of data analysis, and the continuous process of safety surveillance.&lt;/p&gt;</video:description>
            <video:publication_date>2024-06-07T13:42:14+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>187</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/exploring-inner-space-and</loc>
        <lastmod>2025-06-19</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=101757693</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968577/101757693/67230d3d9a2d008fe9de98053734d24b/video_medium/exploring-inner-space-and-video.mp4</video:content_loc>
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            <video:title>Exploring Inner Space and Technology at PMI</video:title>
            <video:description>&lt;p&gt;Delve into the science with PMI's experts as they explore the intricacies of the human body and the universe. Discover how science and technology form the backbone of PMI's research and development.&amp;nbsp;&lt;/p&gt;</video:description>
            <video:publication_date>2024-06-07T13:41:46+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>83</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/aerosol-studies-at-philip-morris</loc>
        <lastmod>2025-06-27</lastmod>
        <video:video>
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            <video:content_loc>https://video.pmiscience.com/64968571/101757692/f353f1c7b5478394f8aee5230d0c63bb/video_medium/aerosol-studies-at-philip-morris-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968571/101757692/f353f1c7b5478394f8aee5230d0c63bb/small/aerosol-studies-at-philip-morris-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Aerosol Studies at Philip Morris International</video:title>
            <video:description>Discover how state-of-the-art technologies like liquid and gas chromatography, paired with mass spectrometry, help analyze and identify aerosol components. Learn how their work ensures reduced harmful compounds in new smoke-free products compared to conventional cigarettes. Uncover the daily challenges and collaborative efforts in advancing scientific research and product innovation at PMI.</video:description>
            <video:publication_date>2024-06-07T13:41:45+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>238</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/why-pmi-supports-certified-medical</loc>
        <lastmod>2025-06-19</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=98704424</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968560/98704424/e3cd0be20154425b17b8fec46db8a587/video_medium/why-pmi-supports-certified-medical-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968560/98704424/e3cd0be20154425b17b8fec46db8a587/small/why-pmi-supports-certified-medical-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Why PMI supports certified medical education: Educating healthcare professionals</video:title>
            <video:description>Discover why PMI believes in supporting&amp;nbsp;&lt;span&gt;certified medical education&lt;/span&gt;&amp;nbsp;(CME) and its crucial role in keeping healthcare professionals informed. Explore the importance of accurate information dissemination regarding nicotine and smoke-free products, and learn how PMI's funding contributes to addressing misconceptions in healthcare.</video:description>
            <video:publication_date>2024-04-25T08:24:53+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>179</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/science-and-sustainability-at-pmi</loc>
        <lastmod>2025-05-09</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=91620899</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968559/91620899/489c692ca81450010b4f9a2945f5bb74/video_medium/science-and-sustainability-at-pmi-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968559/91620899/489c692ca81450010b4f9a2945f5bb74/small/science-and-sustainability-at-pmi-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Science and Sustainability at PMI</video:title>
            <video:description>In this Open Science event, we hear from Gizelle Baker, Vice President Global Scientific Engagement, and Jennifer Motles, Chief Sustainability Officer, about how science and sustainability share a common ground in fostering positive changes in society and the environment.</video:description>
            <video:publication_date>2023-12-12T13:06:16+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1941</video:duration>
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            <video:tag>open science</video:tag>
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    </url>
    <url>
        <loc>https://video.pmiscience.com/you-ask-we-answer</loc>
        <lastmod>2025-05-09</lastmod>
        <video:video>
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            <video:title>You Ask, We Answer</video:title>
            <video:description>Open Science November 2023: You ask, We Answer. Over the last several years in our previous events, we’ve shared a wealth of information with the aim to bring clarity to the role of smoke-free products in tobacco harm reduction. In this event, we invited our viewers to ask their questions directly to our experts. This is the video we used to start the discussion.</video:description>
            <video:publication_date>2023-11-23T10:46:09+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1039</video:duration>
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            <video:tag>open science</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/smoke-free-products-and-their</loc>
        <lastmod>2025-05-09</lastmod>
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            <video:title>Smoke-free products and their potential impact on COPD</video:title>
            <video:description>Gizelle Baker, Tryggve Ljung, Adam Lenart, and Prof. Riccardo Polosa discuss the impacts that different smoke-free products could potentially have on public health, with a focus on chronic obstructive pulmonary disease or COPD.</video:description>
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        <loc>https://video.pmiscience.com/chemicals-in-heated-tobacco-product</loc>
        <lastmod>2025-05-09</lastmod>
        <video:video>
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            <video:title>Chemicals in heated tobacco product aerosol vs. cigarette smoke </video:title>
            <video:description>&lt;p&gt;Open Science April 2023: Is the Tobacco Heating System’s aerosol different from cigarette smoke?&lt;/p&gt;&lt;p&gt;Catherine Goujon-Ginglinger and Maurice Smith discuss which chemicals we test for, why those chemicals, and how we conduct our aerosol studies.&lt;/p&gt;</video:description>
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    <url>
        <loc>https://video.pmiscience.com/cigarette-alternatives-the-science</loc>
        <lastmod>2025-10-20</lastmod>
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            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=81874981</video:player_loc>
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            <video:title>Cigarette alternatives: The science behind our smoke-free products </video:title>
            <video:description>&lt;p&gt;Open Science December 2022: Innovative products behind a smoke-free future.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Philip Morris International scientists Gizelle Baker, Mathias Beutler, Robert Emmett, and Davide Sciuscio answer questions like: Why do adults who don’t quit need a whole range of smoke-free alternatives to cigarettes? What kinds of alternatives are available? And what is the science and technology behind these products?&lt;/p&gt;</video:description>
            <video:publication_date>2022-12-07T08:50:33+00:00</video:publication_date>
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            <video:duration>3738</video:duration>
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    <url>
        <loc>https://video.pmiscience.com/how-do-risk-perceptions-impact</loc>
        <lastmod>2025-06-20</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=78898086</video:player_loc>
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            <video:title>How do risk perceptions impact exclusive use of IQOS: a four-country cohort study</video:title>
            <video:description>&lt;p&gt;Perceived reduced formation of harmful chemicals (RF) and perceived reduced risk of harm (RH) impact exclusive use of heated tobacco product IQOS: a prospective consumer cohort study in four culturally and socio-economically different countries.&lt;/p&gt;&lt;p&gt;Karina Fischer, Manager Regulatory Consumer Research at Philip Morris International, presents at the No Smoke Summit 2022.&lt;/p&gt;</video:description>
            <video:publication_date>2022-09-27T15:04:14+00:00</video:publication_date>
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    <url>
        <loc>https://video.pmiscience.com/risk-perception-of-iqos-evidence</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
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            <video:title>Risk Perception of IQOS: Evidence from Japan's rolling post market cross sectional surveys</video:title>
            <video:description>&lt;p&gt;Suzana AlMoosawi, Manager of Regulatory Consumer Research at Philip Morris International, presents the results of the risk perception study in Japan at the No Smoke Summit 2022.&lt;/p&gt;</video:description>
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        <loc>https://video.pmiscience.com/tobacco-harm-reduction-an-open</loc>
        <lastmod>2025-05-09</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=76238578</video:player_loc>
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            <video:title>Tobacco harm reduction: An open conversation on smoke-free alternatives</video:title>
            <video:description>&lt;p&gt;Open Science June 2022.&amp;nbsp;Live from the Cube in Neuchatel, Switzerland. An open conversation on the science behind smoke-free alternatives. With Gizelle Baker, Markus Nordlund, Dr. Peter Harper, and Sukhi Hayer.&lt;/p&gt;</video:description>
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        <loc>https://video.pmiscience.com/combustion-differentiating</loc>
        <lastmod>2025-06-09</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=76183821</video:player_loc>
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            <video:title>Combustion differentiating criterion for novel tobacco and nicotine products</video:title>
            <video:description>&lt;p&gt;Markus Nordlund, Global Head of Scientific Strategic Initiatives, Philip Morris International, presents at the GFN Global Forum on Nicotine 2022.&lt;/p&gt;</video:description>
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        </video:video>
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        <loc>https://video.pmiscience.com/adverse-outcome-pathway-for-human</loc>
        <lastmod>2025-06-09</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=76183819</video:player_loc>
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            <video:title>Adverse outcome pathway for human health risk assessment</video:title>
            <video:description>&lt;p&gt;Diego Marescotti, Manager In Vitro Pharmacology, Philip Morris International, presents at the GFN Global Forum on Nicotine 2022.&lt;/p&gt;</video:description>
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        <loc>https://video.pmiscience.com/insights-on-the-impact-of-the</loc>
        <lastmod>2025-06-09</lastmod>
        <video:video>
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            <video:title>Insights on the impact of the introduction of heated tobacco products in Japan on sales of cigarettes and smoking prevalence</video:title>
            <video:description>&lt;p&gt;Ondrej Koumal, Director of External Affairs, PMI,&amp;nbsp; shares insights at Global Forum on Nicotine (GFN) 2022.&lt;/p&gt;</video:description>
            <video:publication_date>2022-06-16T12:40:41+00:00</video:publication_date>
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    <url>
        <loc>https://video.pmiscience.com/how-does-our-mesh-vaping-system</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=75845039</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968568/75845039/070474dcec23e5ea72e204c1b9f997bd/video_medium/how-does-our-mesh-vaping-system-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968568/75845039/070474dcec23e5ea72e204c1b9f997bd/small/how-does-our-mesh-vaping-system-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How does our MESH vaping system work? </video:title>
            <video:description>&lt;p&gt;Find out how Philip Morris International’s e-vapor product with MESH work.&lt;/p&gt;</video:description>
            <video:publication_date>2022-05-18T18:41:05+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>75</video:duration>
            <video:category>Science in focus</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/history-of-toxicology</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=75800311</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968576/75800311/114b84d9fc0fce6771e161263fee97d6/video_medium/history-of-toxicology-video.mp4</video:content_loc>
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            <video:title>History of toxicology?</video:title>
            <video:description>&lt;p&gt;Dr David Sciuscio and Dr Gizelle Baker, scientists from Philip Morris International, discuss how toxicology has evolved over time.&lt;/p&gt;</video:description>
            <video:publication_date>2022-05-15T17:29:57+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>128</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/what-are-toxicology-and-systems-1</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=75800303</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968560/75800303/2cf930370e74435c731f00269bbe604c/video_medium/what-are-toxicology-and-systems-1-video.mp4</video:content_loc>
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            <video:title>What are toxicology and systems toxicology?</video:title>
            <video:description>&lt;p&gt;Dr David Sciuscio and Dr Gizelle Baker, scientists from Philip Morris International, explain toxicology.&lt;/p&gt;</video:description>
            <video:publication_date>2022-05-15T17:27:09+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>151</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/how-do-heated-tobacco-products</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=75800291</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968567/75800291/3b7ab90bde27c2527669d593e93d02c3/video_medium/how-do-heated-tobacco-products-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968567/75800291/3b7ab90bde27c2527669d593e93d02c3/small/how-do-heated-tobacco-products-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How do heated tobacco products affect indoor air quality?</video:title>
            <video:description>&lt;p&gt;Dr Serge Maeder, Global ead of RRP System Innovation at Philip Morris International, explains how heated tobacco products impact the quality of indoor air.&lt;/p&gt;</video:description>
            <video:publication_date>2022-05-15T17:23:40+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>69</video:duration>
            <video:category>Hear from our scientists</video:category>
            <video:tag>aerosol</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/how-would-you-know-whether-the</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=75800205</video:player_loc>
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            <video:thumbnail_loc>https://video.pmiscience.com/64968555/75800205/e5a0582c9cb4fde00bbc27b957fe7fef/small/how-would-you-know-whether-the-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How would you know whether the quality of the air you're breathing is poor?</video:title>
            <video:description>&lt;p&gt;We explain how to measure air quality when we compare an aerosol from a heated tobacco product, smoke from a cigarette and neither.&lt;/p&gt;</video:description>
            <video:publication_date>2022-05-15T16:56:40+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>235</video:duration>
            <video:category>Our findings</video:category>
            <video:tag>aerosol</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/creating-a-smoke-free-future</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=75800197</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968569/75800197/93678eb1a84fc872e713403162d2590b/video_medium/creating-a-smoke-free-future-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968569/75800197/93678eb1a84fc872e713403162d2590b/small/creating-a-smoke-free-future-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Creating a Smoke-Free Future</video:title>
            <video:description>&lt;p&gt;Scientists from Philip Morris International reflect on the early days of the heated tobacco products.&lt;/p&gt;</video:description>
            <video:publication_date>2022-05-15T16:51:45+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>389</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/how-do-our-induction-htps-work</loc>
        <lastmod>2025-09-23</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=75800186</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968575/75800186/05b86d7379cc47364bad5c8ce9051677/video_medium/how-do-our-induction-htps-work-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968575/75800186/05b86d7379cc47364bad5c8ce9051677/small/how-do-our-induction-htps-work-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How do our induction HTPs work?</video:title>
            <video:description>&lt;p&gt;Find out how Philip Morris International’s induction heated tobacco products (IQOS ILUMA) work.&lt;/p&gt;</video:description>
            <video:publication_date>2022-05-15T16:48:56+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>105</video:duration>
            <video:category>Science in focus</video:category>
            <video:tag>heated tobacco products</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/how-do-our-blade-htps-work</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=75800169</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968580/75800169/1f95b94f0b39f2674ad19f1b5d855eef/video_medium/how-do-our-blade-htps-work-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968580/75800169/1f95b94f0b39f2674ad19f1b5d855eef/small/how-do-our-blade-htps-work-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How do our blade HTPs work?</video:title>
            <video:description>&lt;p&gt;Find out how Philip Morris International’s induction heated tobacco products (IQOS ORIGINALS) work.&lt;/p&gt;</video:description>
            <video:publication_date>2022-05-15T16:44:29+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>65</video:duration>
            <video:category>Science in focus</video:category>
            <video:tag>heated tobacco products</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/product-information-the-us-1</loc>
        <lastmod>2025-06-19</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=75797727</video:player_loc>
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            <video:title>Product Information -  The US Perspective</video:title>
            <video:description>&lt;p&gt;Dr Gizelle Baker&lt;/p&gt;</video:description>
            <video:publication_date>2022-05-15T14:06:15+00:00</video:publication_date>
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            <video:duration>68</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/what-do-independent-studies-show</loc>
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            <video:publication_date>2021-12-08T14:07:57+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>72</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/science-is-beautiful</loc>
        <lastmod>2025-06-24</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=72543374</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968575/72543374/c7ec4bd7d052f40cd25e7da2047a65cd/video_medium/science-is-beautiful-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968575/72543374/c7ec4bd7d052f40cd25e7da2047a65cd/small/science-is-beautiful-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Science is beautiful</video:title>
            <video:description>&lt;p&gt;The science we do at PMI covers a wide range of subjects, from airway deposition to genotoxicity analysis, and more. Within that scope, there are many moments of visual beauty that can capture the eye&amp;nbsp;&lt;em&gt;and&lt;/em&gt;&amp;nbsp;increase our understanding of the field.&lt;/p&gt;</video:description>
            <video:publication_date>2021-12-08T11:32:07+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>36</video:duration>
            <video:category>Science in focus</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/what-is-nicotine</loc>
        <lastmod>2025-06-19</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=72339174</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968555/72339174/521bdb93563f11c4f68d40a96ffbef43/video_medium/what-is-nicotine-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968555/72339174/521bdb93563f11c4f68d40a96ffbef43/small/what-is-nicotine-thumbnail.jpg</video:thumbnail_loc>
            <video:title>What is nicotine?</video:title>
            <video:description>&lt;p&gt;Nicotine is addictive and is not risk-free. Nicotine is also not the primary cause of smoking-related diseases.&lt;/p&gt;</video:description>
            <video:publication_date>2021-11-26T14:48:37+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>65</video:duration>
            <video:category>Science in focus</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/what-is-harm-reduction</loc>
        <lastmod>2025-07-03</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=72279004</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968570/72279004/24482d79f99e708a5ac9a4e8c4846018/video_medium/what-is-harm-reduction-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968570/72279004/24482d79f99e708a5ac9a4e8c4846018/small/what-is-harm-reduction-thumbnail.jpg</video:thumbnail_loc>
            <video:title>What is harm reduction?</video:title>
            <video:description>&lt;p&gt;Dr Patrick Picavet, Chief Medical Officer, PMI, explains the concept of harm reduction and how it applies to tobacco.&lt;/p&gt;</video:description>
            <video:publication_date>2021-11-23T12:38:35+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>89</video:duration>
            <video:category>Hear from our scientists</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/combustion-demo</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=72130959</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968569/72130959/fa2517bd44fa6971158dd76012fb03d1/video_medium/combustion-demo-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968569/72130959/fa2517bd44fa6971158dd76012fb03d1/small/combustion-demo-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Combustion demo</video:title>
            <video:description>&lt;p&gt;In this video we will demonstrate that a cigarette combusts tobacco while our leading heated tobacco product does not, by putting each of them in an enclosed environment filled first with air, then with nitrogen gas. &lt;/p&gt;</video:description>
            <video:publication_date>2021-11-16T09:00:54+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>229</video:duration>
            <video:category>Science in focus</video:category>
            <video:tag>aerosol</video:tag>
            <video:tag>combustion</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://video.pmiscience.com/aerosol-demo</loc>
        <lastmod>2025-09-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://video.pmiscience.com/v.ihtml/player.html?photo_id=72130892</video:player_loc>
            <video:content_loc>https://video.pmiscience.com/64968570/72130892/440f784c8d7ed25dbdbd820ed0bc7aa7/video_medium/aerosol-demo-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://video.pmiscience.com/64968570/72130892/440f784c8d7ed25dbdbd820ed0bc7aa7/small/aerosol-demo-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Aerosol demo</video:title>
            <video:description>&lt;p&gt;This video explains the fundamental difference between the aerosol generated by our leading heated tobacco product and cigarette smoke, on filter pads. &lt;/p&gt;</video:description>
            <video:publication_date>2021-11-16T08:56:12+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>159</video:duration>
            <video:category>Science in focus</video:category>
            <video:tag>aerosol</video:tag>
        </video:video>
    </url>
</urlset>
